The OOH Operating System.

Out-of-home advertising, software-defined. Powered by Herb — your AI media director who plans, sells, and books across every format. From Times Square to your neighborhood corner, in any language.

🎢 Try the live demo Browse media →

LIVE

Hi, it's Herb. Tell me what you're advertising — I'll do the rest.

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Where to start

Pick a path. Herb takes it from there.

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Find media instantly

Search 277 verified boards across NJ + NYC. Real prices, real impressions, real units. Filter by neighborhood, format, or budget — book in minutes.

Browse the marketplace →

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Talk to Herb

Tell him what you're advertising. He finds your best fits, drafts the proposal, and books the meeting in 60 seconds. Speaks 24 languages.

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For operators

Run your OOH business with an AI sales team. List inventory, dispatch print, verify install — all from one console. White-label-ready.

See operator overview →

How Herb works

Three steps. Sixty seconds.

You tell him what you sell.

Voice or text, in any language. "I run a chicken-wing chain in North Jersey, $5K/mo, want commuters." Herb listens, asks two sharp questions, and gets to work.

~30 seconds

He pitches your best fits.

Herb scans every verified board on the network, ranks by audience match and budget, and drafts the proposal — units, prices, weekly impressions, your logo on the mock-ups.

~20 seconds

Meeting lands on your calendar.

You approve. Herb books the operator, sends the contract, and schedules install. You go back to running your business — he runs the campaign.

~10 seconds

Proof of install

Every board. Cryptographically proven.

OOH's oldest problem is trust — did my ad actually go up? Prism ends the debate. Every install is photographed, geo-stamped, hashed, and chained. Here's the mechanism, step by step (illustrative sample):

Verified wallscape install, Williamsburg Brooklyn

UNIT BK-WB-014 · WALLSCAPE

40.7160° N, 73.9591° W ±3m

2026-06-08 06:42:17 EDT

✓ INSTALL VERIFIED

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Photo captured in the field

Install crew shoots the live board. Original pixels, no re-uploads — the camera is the witness.

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Geo + time stamped

GPS coordinates and capture time are sealed into the record within meters and seconds.

Hashed — a digital fingerprint

The photo and its metadata are reduced to a SHA-256 fingerprint. Change one pixel, the fingerprint shatters.

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Chained to every proof before it

Each fingerprint locks onto the last — a tamper-evident chain your auditors can verify independently.

● Herb in action

Watch what an AI media director actually does.

A live, anonymized feed from the actual pipeline — real local businesses discovered, qualified, and pitched by Herb. Names withheld: their inboxes are their business.

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Market scanned · Wharton NJ

94 local businesses discovered · contacts enriched

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Advertiser qualified · South Orange NJ

55 hot-tier local fits scored against the network

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Media kit composed · Route 80 bulletin

Personalized pitch for a furniture retailer · 210K weekly imps

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Pitch drafted · South Orange bulletin

Personal-injury law firm · audience + pricing attached

The Prism runs its founding pilot on Prism Media's owned-and-operated New Jersey network — the Route 80 corridor at Wharton, Route 17 at Ramsey, and South Orange — alongside partner inventory across New York City.

The founding network 44 owned boards · NJ + NYC partner inventory · every install photo-verified